Esports organization HellRaisers has started a partnership with MAZDA‘s official distributor and brand importer in Ukraine, the daughter company Auto International. This is the first collaboration of this kind between a car brand and an esports team in Ukraine.
As part this project, MAZDA will appear in the organization’s media activities such as videos, projects with opinion leaders of the car and esports industries, as well as will be integrated into tournaments.
This partnership will be a way of communication with our young fan audience with unique habits of consuming media content.
Tatiana Sheremet, Marketing and PR Manager of MAZDA’s official importer in Ukraine:
“Unlike the international practice, no car brand in Ukraine has ever collaborated with an esports organization. For a Ukrainian brand distributor, this is a unique project, and we’re very glad to see our brand become the first car partner and friend of an esports team in Ukraine”.
Tatiana Kuzmenko, HellRaisers’ Chief Business Development Officer:
“Esports is part of the new reality, which is proved by more than 1.67 million Ukrainian fans. We’re very glad to become the first club in the country to launch such a large-scale project with a car brand. We don’t want to just put MAZDA’s logo on our channels and jerseys, our goal is to create a truly great and interesting project”.
Let us remind you that in August HellRaisers together with the creative agency BANDA announced the rebranding. The logo became more simple, but also more expressive, its sharp shape and color perfectly represent HellRaisers‘ character.